For Charisma · forwarded by Scott

Hi Charisma —

Scott forwarded me your Retail Applied Advisory AVP JD. I read it the way every forward-deployed engineer reads a JD: as a brief. This page is the deliverable. I built it in under an hour.

The candidate is below.

$0.5M → $1.5M
ARR @ Skylead, 3 reps
50+
B2B clients delivered @ Provoke
98.7%
positive on 2,000+ Intercom tickets
WhatsApp me →

I'll respond inside an hour.

Ilija Ćosić

Block 02 · Velocity feed

Here's what I've shipped.

Eleven years getting paid to translate between sales calls and shipped systems. Last twelve months — start to finish, alone or with one teammate.

Building right now

  • ongoing
    Expandi.io — GTM Engineer / AE
    Own the integration layer (Clay, Zapier, n8n, Gong, Outreach, HubSpot) + sales-side technical translation on demos.
  • ongoing
    Piplexity — Co-founder
    GTMaaS agency with Nemanja Radić & Luka Ratković. Sub-brands: GTM Roadmaps, Growth Layers, Pottery Labs, Cold Email.
  • ongoing
    preppp.me — Founder
    Meeting-prep SaaS. Next.js + Trigger.dev + Supabase + Unipile + Supermemory + Claude. Per-deployment first, SaaS next.
  • ongoing
    Men'struation — In build
    iOS + Android app helping men become better partners through cycle-aware notifications. React Native + Expo + Supabase. Design and implementation plan complete.
  • this page
    genpact.preppp.me
    Built in under an hour after Scott forwarded the JD. You're reading the artifact.

2026 ships

  • May
    Piplexity site expansion
    Spec + plan for full brand-canon alignment, sub-brand pages, GTM lead-magnet form redesign.
  • May
    Repo refactor — piplexity / solo / conic split
    Reorganized the agency workstream into three peer buckets. Moved Expandi getting-started guides out of agency space.
  • May
    Mandatory humanizer pass on LinkedIn skill
    Made the LinkedIn post generator run a humanizer pass by default — based on a feedback rule I committed to memory.
  • May
    Family Finance mobile-responsive layout
    Private Raiffeisen statement viewer. Two-account file-based JSON. Deployed on Vercel behind auth.
  • April
    KD-2010 šifre delatnosti repo
    Parsed all 615 Serbian activity codes from paragraf.rs into JSON + MD + CLI search. Used for every Serbian outbound targeting brief now.
  • April
    Always-on lead lists LinkedIn post
    Drafted, humanized, published to Notion. Part of the weekly content cadence.
  • March
    Intrinsic Power Lead Gen Machine POC
    571 companies → 460 people → 234 emails → 217 valid → 173 net-new champions. Total spend: $8. Replacing $800/mo Clay subscription.
  • March
    preppp.me Phase 0
    Trigger.dev worker deployed. Job orchestration end-to-end. Composio key wired for Phase 4.
  • March
    ABM outbound agent
    Takes a Clay CSV, discovers contacts via LeadMagic, runs deep research, writes personalized 3-email sequences, pushes to Smartlead.
  • February
    agency-gtm-strategy-autonomous skill
    Full Claude Code Routine model — autonomous variant of the manual GTM strategy skill, runs unattended.
  • February
    Piplexity GTM lead-magnet routine
    Form → autonomous strategy generation → committed to GitHub → emailed to prospect. End-to-end async pipeline.
  • January
    Standardiso end-to-end Serbian outbound
    Checkpoint.rs Playwright login + filter + APR enrichment + 2.5K firm Smartlead campaigns. Stefan signed off in a 1-hour SLA.

2025

  • Jul–Dec
    Expandi onboarding + integration architecture build
    Customer Getting Started Guides for Axians, HCD Consulting, Juno Tax, Mapon, Strong-IT.
  • H2
    Piplexity launched
    GTMaaS retainer model. Co-founded with Nemanja Radić & Luka Ratković.
  • Feb–Jun
    Korus GTM Engineer
    AI-powered outbound systems for retainer clients. Workflow automation, email infrastructure, data-driven targeting.
  • Aug
    Filmorama wind-down
    Closed after 3 years 10 months as co-founder. Passion project went to MVP in <30 days back in 2021.
  • H2
    30+ Claude Code skills shipped or vendored
    GrowthEngineX 28-pack + custom (humanizer, LinkedIn carousel generator, ABM agent, sales-room bootstrap and create).
  • H2
    Biciklovac outbound infrastructure
    4,683 IT decision-makers scraped from Joberty. 3 domains warming. Vlasnik Nikola Bozovic.
  • H2
    Conic white-label clients
    Delivered Finspot, Office Bite, Standardiso, lead-enrichment cohort.
  • H2
    Solo client roster delivered
    Heartcount, Nordeus, ODSC, Prosperaize, Tibar Trade, preppp.me sales-side.

2023–2025

  • Nov 2023–Feb 2025
    Provoke.Agency — VP Operations
    Cold outreach delivery for 50+ B2B clients across Montreal / EST hours. Onboarding, client success, campaigns, team leadership, talent acquisition.
  • Mar–Jul 2024
    Lav IT Solutions — COO
    Venture-builder operations. Strategy, client management, web design coordination, budget, crisis comms.
  • Jan–Oct 2023
    Wireless Media Group — Executive Director
    After serving as Business Development Manager from Nov 2021. Belgrade-based media operations.

2020–2022

  • Aug 2020–Jul 2021
    Skylead — Head of Sales
    Grew ARR from $0.5M to $1.5M with 3 reps. Owned targeting, outreach campaigns, demos, pipeline.
  • Nov 2021
    Filmorama — Co-founder launch
    Frameless movie poster e-commerce. Passion project. MVP in <30 days. Ran 3 years 10 months.
  • Mar–May 2021
    Reflect Conference — Co-founder
    New gathering place for the Serbian digital crowd.
  • Jul–Nov 2021
    Content Distribution — Head of Sales & Community
    Grew the biggest content ops community, working alongside teams that took 5 projects from 0 to 100k+ organics/month each.

2018–2020

  • Sep 2018–Sep 2020
    Reportz / Dibz / Base / GetCue — CC & Success Manager
    2,000+ Intercom tickets at 98.7% positive. 500+ demos. 10 ProductHunt launches. AppSumo launch for Dibz.
  • Aug 2018–Sep 2020
    Four Dots — Junior Data Analyst
    Parallel role inside Four Dots, supporting the SaaS portfolio.
  • Jan–Aug 2018
    Epic Assistants — Data Researcher
    Freelance data research engagements.

Pre-2018 — community and foundations

  • 2013–21
    wwvrsac — Organization Coordinator
    8+ years organizing community events in Vršac.
  • 2016
    TEDx Vršac — Marketing & applications manager
    Applications oversubscribed inside 2 weeks against a 100-attendee cap.
  • 2016
    AIESEC Serbia — Team Leader IGEP
    Most realizations in our sector across AIESEC Serbia.
  • 2015–16
    Other community roles
    IAB MIXX Volunteer Coordinator · Privredni Forum Mladih · CSR Serbia · Popup Advertising · Digital Day IAB Serbia · Unija Studenata Vršac Webmaster.

Education

  • 2017–2020
    Bachelor of Economics — Singidunum University
    Marketing / Marketing Management, General.
  • 2011–2015
    Gimnazija Borislav Petrov Braca, Vršac
    Belgrade-region gymnasium.

Block 03 · Translation stories

Discovery call → shipped solution.

The forward-deployed mental loop. Three stories where I sat in a sales or discovery call, heard the pain, and shipped the fix in days.

Expandi customer integration unblock

The pain
On a demo call, a prospect needed a Clay routine but their devs were 4 weeks out. Deal stalling.
What I built
Shipped a Clay → Claude Routine wiring pattern + template the same week. Documented the curl quirks (required `anthropic-beta` header) so reps could clone without engineering.
What it produced
Pattern now standard in Expandi onboarding. Prospects move from 'blocked' to 'running' in the same call.

Intrinsic Power lead-gen machine

The pain
Solo founder Broc TenHouten (EV charging infrastructure, SoCal) needed pipeline without a $800/mo Clay subscription.
What I built
In 2 weeks, built a LeadMagic + BounceBan + Claude/Haiku pipeline. Postgres state, parallel Railway execution, orchestrated from Claude Code.
What it produced
POC ran 571 companies → 460 people → 234 emails → 217 valid → 173 net-new champions. Total spend: $8. Replacing Clay entirely.

Standardiso end-to-end Serbian outbound

The pain
Stefan, founder of an accredited Serbian ISO cert SMB, needed outbound to 2,500 firms across two campaigns with strict messaging constraints (no deadline, no standard name, ask for phone).
What I built
Checkpoint.rs Playwright login + filter + APR enrichment + Bisnode email waterfall + Smartlead campaigns. End-to-end Serbian-language pipeline.
What it produced
2,500 firms enriched and sequenced. Stefan signed off on copy inside a 1-hour SLA.

Block 04 · Career arc

Eleven years, compressed.

One line per role, proof point only. Not a CV.

  1. 2025–now
    Expandi.io — GTM Engineer / AE
    Owns Clay / Zapier / n8n integration layer + sales-side technical translation.
  2. 2025–now
    Piplexity — Co-founder
    GTMaaS agency, retainer model, two co-founders.
  3. 2025
    Korus GTM — GTM Engineer
    AI-powered outbound systems for retainer clients.
  4. 2023–25
    Provoke.Agency — VP Operations
    Cold outreach delivery for 50+ B2B clients.
  5. 2024
    Lav IT Solutions — COO
    Venture-builder operations.
  6. 2023
    Wireless Media Group — Executive Director
    Belgrade-based media operations.
  7. 2021–25
    Filmorama — Co-founder
    Passion project to MVP in <30 days, ran 3+ years.
  8. 2020–21
    Skylead — Head of Sales
    $0.5M → $1.5M ARR with 3 reps.
  9. 2018–20
    Reportz / Four Dots — CC & Success Manager
    2,000+ tickets at 98.7% positive, 500+ demos.

Block 05 · The location question

Hiring me is a feature.

Scott already told you Genpact is open to a European hire for this role. Here's why that's an upside, not a compromise.

  • 6-hour overlap with Atlanta
    I work US hours by default — have done so for Montreal, LA, and SF clients for 3+ years.
  • Cost-equivalent to a US senior manager, output of an AVP + SE + 1 IC
    Force multiplier, not a headcount line item.
  • European retail context is free
    I've shipped GTM systems for Pottery Labs (Clay-native) and EU agency clients. No orientation week needed on Carrefour, Tesco, or Inditex.
  • Forward-deployed by default
    I've never held a job that wasn't customer-facing. Builder mindset, sales DNA, no 'engineer mode' / 'sales mode' toggle.
  • Atlanta sprints when the work calls for it
    Quarterly on-site is on the table. The other 10 weeks I deliver faster from Belgrade than from a Buckhead office.

Block 06 · Stack

What I work with.

AI / Code

  • Claude Code
  • Claude API
  • Claude Code Routines
  • OpenAI
  • Cursor
  • MCP servers
  • n8n
  • Zapier
  • Make

Outbound

  • Smartlead
  • Instantly
  • Lemlist
  • Expandi
  • Skylead
  • Apollo
  • Prospeo
  • Blitz
  • LeadMagic
  • BounceBan
  • MillionVerifier
  • Clay

CRM / sales ops

  • HubSpot
  • Pipedrive
  • Monday
  • Outreach
  • Gong
  • Intercom
  • Crisp

Data / infra

  • Next.js
  • Vercel
  • Supabase
  • Trigger.dev
  • Tailwind
  • shadcn/ui
  • Playwright
  • Postgres
  • Notion
  • Slack

Adjacent / older

  • WordPress
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Phantombuster
  • TexAu
  • Mailchimp
  • Canva
  • Calendly
  • Asana
  • Trello
  • Jira

Block 07 · Close

If this reads, Charisma —

Message me on WhatsApp. I'll respond inside an hour.

WhatsApp me →

+381 61 275 0606

ilijadcosic@gmail.com

linkedin.com/in/cosankov